Building a profile that works: seven rules

A profile is looked at for about three seconds. In that time someone takes in the main photograph, the name, the city and the status — and decides whether to open it or scroll on. Everything you wrote about yourself is read only if those three seconds worked.

So the question is not how to write well about yourself. The question is the order: what you show first, second and third. Here are seven rules, derived from how the catalogue actually works — and from what separates profiles with a steady stream of enquiries from profiles that have stood for months without a single message.

The short version

The main photograph — around 80% of the decision to click. One good photograph beats ten mediocre ones.
Completeness — every empty field is a filter you cannot be found through.
Response time — under an hour changes conversion more than any rewrite of the text.
Verification — free, about ten minutes, and it removes the biggest objection.
Freshness — a profile untouched for two months slips behind every profile edited yesterday.

Why some profiles work and others don't
Seven rules in order — from the photograph to upkeep
Five mistakes that ruin a profile fastest
Safety: what never belongs in a profile

The seven rules in one table

#	Rule	What you can do this evening
1	Main photograph	Pick a daylight shot, face in frame, no filters
2	Completeness	Fill in every parameter — height, weight, hair colour, languages
3	Description	150–400 characters in the first person, concrete rather than flowery
4	Labels and status	Mark the formats you're open to, keep availability current
5	Response time	Turn notifications on, answer within an hour
6	Verification	Go through the check — the badge is visible in the catalogue
7	Upkeep	Every two weeks: a new photograph or a rewritten line

Why some profiles work and others don't

The catalogue is not a feed in which everything appears in turn. It is a filtered search. Someone picks a city, often a category, sets a price range and one or two extra conditions — and sees not everyone, but only those who match. Then they look at cards and open three or four. No more.

From which follows something most people miss: a profile competes twice. First to appear in the result list at all — that depends on filled-in fields, not on elegant phrasing. Then for the click among those that made it — that depends on the photograph. Most profiles lose in the first round and never notice: they are not bad, they are simply invisible to half of all searches.

The second factor is activity. A profile that was edited recently and whose owner answers quickly is worth more to the platform than an abandoned one — it doesn't waste attention. That isn't a punishment, it is prioritisation: active rises, inactive sinks.

Rule 1. The main photograph decides almost everything

The first photograph is not "one of the pictures", it is your cover in the catalogue. Everything else is only seen inside. So the selection logic differs from the gallery: what is wanted is not the most impressive image but the most legible one on a small screen.

Daylight. A shot by a window in the morning beats any evening photograph with a phone flash.
Face in frame and sharp. Back views, masks and heavily cropped images measurably lower the click rate — you can't tell who you are looking at, so you scroll on.
Portrait orientation. The catalogue cards are vertical. A landscape image gets cropped, and not where you would have cropped it.
No heavy filters. Visible editing reads as "the photograph isn't real" and works against you.
One person in the frame. Group photographs in first position are almost always a mistake.

Tip: take five to seven shots in a row in the same setting and pick one. That almost always produces a better result than hunting for the "perfect photograph" in last year's archive.

Rule 2. Fill the profile in completely — including the boring fields

The most underestimated rule. Every empty field is a filter you cannot be found through. Someone sets a height range, picks a hair colour or a language — and profiles without that information drop out of the result. Not down the list. Out.

The minimum to make it through:

Age, height, weight — the basis of every filter.
Hair colour, type.
City and district.
Languages. In Mexico City and Guadalajara often the decisive field.
The formats you are open to.

Profile completeness shows you how many blocks are closed. Keeping it high is worth doing not because of the indicator but for a simple reason: a complete profile takes part in every search, a half-filled one in about half of them.

Rule 3. Description: first person and concrete

A weak description reads like this: "Nice, charming woman, I'll give you unforgettable moments." The problem is not that it's dull. The problem is that it says nothing — it fits every profile in the catalogue and therefore doesn't help anyone choose.

A structure that works, in 150–400 characters:

One sentence about you — not a stack of adjectives, but a detail. "Studied graphic design and still draw" lands harder than "creative".
The format — dinner, travel, an evening in the city, accompanying you to an event.
How to write to you — "feel free to get straight to the point" or "I like to get to know someone in the chat first". That saves both sides time.

Important: no contact details, links or messengers in the description. First, they are masked automatically in public text. Second, a conversation outside the platform is a conversation without protection — no history, no safe payment, no evidence if there is a dispute.

Rule 4. Labels and availability status

Labels are format markers: dinner, travel, hotel, event, spa day, online. They are not decoration, they are the way into particular slices of the catalogue. Someone looking for travel company sets exactly that filter — and sees only profiles carrying that label. If you would be open to it but haven't marked it, you do not exist in that list.

Status	When to set it
Available today	There is a window in the next few hours. The strongest status there is
In the city	You are here and open for the coming days
Trip planned	You are going to another city or country — you appear in searches by destination
Open to enquiries	No concrete plans, but do write
Busy until…	More honest than silence: no pointless enquiries, no ruined response statistics

Set "trip planned" early, not on the day of departure. Trips are planned weeks ahead — and that is when people search.

Rule 5. Response time beats working on the text

Between two roughly equal profiles, the one that answered first wins. This is the cheapest conversion lever there is: no shoot, no rewriting.

Turn on notifications; check messages at least in the morning, at midday and in the evening.
Answer within an hour during active hours.
If you can't answer properly right now, answer briefly. "Hi, I'll write properly in two hours" keeps the conversation alive.
Prepare two or three templates for the first reply and adapt them. Fast does not mean impersonal.

Fast replies also feed the automatic badges — "quick reply", "reliable". For someone searching, those signal that they won't be left waiting.

Rule 6. Verification — ten minutes against the biggest objection

The most common worry is that the photographs show someone other than the person who turns up. Verification removes exactly that. The badge is visible in the catalogue already, before the profile is opened, and so it works at the earliest possible moment.

The check is free and takes about ten minutes. We wrote the process up separately: Profile verification: why it is worth it and how it takes ten minutes.

Rule 7. Keep the profile alive

A profile is not a document you file once. Every two weeks, something small: add a photograph, swap the first for the third, rewrite a sentence, update the status. Five minutes of effort, two effects — the profile stays fresh in the ordering, and anyone coming back after a month sees that somebody is here.

On the paid options: Premium and VIP replace none of the above, they amplify a profile that already works. Pushing an empty profile with a blurry photograph to the top buys visibility without clicks. The seven rules first, the upgrade after.

Five mistakes that ruin a profile

A single photograph. Reads as an unfinished profile. Four or five is the minimum.
Someone else's or old photographs. Rejected in moderation — and if they get through, they end in bad reviews.
A description made of adjectives. Distinguishes you from nobody.
Contact details in the text. Masked automatically, and moving outside costs you every protection.
An abandoned profile. Two months without activity and you stand behind everyone who was online this week.

Safety: what never belongs in a profile

No address — not in the text and not in photographs (a recognisable doorway, a view from the window, a house number in frame). The district is enough.
No documents. Verification happens inside the platform. Nobody has the right to ask for identity documents in chat.
No moving outside. "Let's write somewhere else and you send a deposit" is the most common fraud pattern.
Check the metadata. Phone photographs can carry location data. Re-save the file before uploading.
Deposits only through safe payment. How it works: Safe payment: the complete escrow guide.

Do it all in one go?
Creating a profile is free, and so is verification. The seven rules are an evening's work — after that the profile works without you.
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Frequently asked questions

How many photographs does a profile need?

At least four or five, ideally six to eight. More important than the number is the range: portrait, full length, different clothes and settings. One photograph looks unfinished; thirty near-identical ones look like spam.

Do I need a professional photographer?

Not at the start. Good daylight, portrait orientation and a calm background are enough for the first weeks. A shoot is worth it once the profile is working and you know which shots are missing.

Where do I start if the description won't come?

With a real detail: what you studied, what you cook, where you last travelled. Then one sentence about the format and one about how best to write to you. Nothing more is needed.

Why isn't my profile visible in the catalogue?

Three usual reasons: it is still in moderation, the profile status isn't active, or the filter fields are empty — in which case it appears in the overall list but drops out of most specific searches. Check completeness first.

Is Premium worth it straight away?

No. Get the profile into working shape for free first. An upgrade amplifies what already converts; on a weak profile it only raises the number of impressions.

In short

If you only do one thing: replace the main photograph. If two: the photograph and completeness. The other five rules add up, but those two decide whether you are seen at all. One evening of work — after that the profile runs by itself.